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Home Office relaunch County Lines awareness-raising programme 08/08/2019

As part of the Government's ongoing commitment to tackle serious and violent crime, the Home Office is relaunching its County Lines awareness-raising campaign.


The campaign aims to raise awareness of County Lines among frontline staff working in social housing to help equip them with the right knowledge to know how to spot potential victims and report concerns to either the police, anonymously to Crimestoppers, or safeguard in line with their organisation's safeguarding policy.


Specifically, the campaign seeks to:


  • Motivate frontline staff to look out for vulnerable children and adults;
  • Equip them with the knowledge to identify victims; and
  • Empower them to report any concerns to the police / safeguarding authorities / Crimestoppers


The Home Office have produced a campaign pack containing recommended messaging, promotional social media images and posters that ARCH member councils can download and use to raise awareness of County Lines with their staff and help avoid criminal exploitation of children and vulnerable adults.


Further information is also available from the Home Office website.


ARCH is working with the Home Office to promote the campaign and is encouraging ARCH member councils to use the campaign pack to help tackle the problem. If member councils have any questions or would like further help and guidance to raise awareness of County Lines please contact ARCH Chief Executive John Bibby and if necessary, we will put you in touch with officials at the Home Office.

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